The Plymouth automobile was introduced on July 7, 1928. It was the Chrysler Corporation's first entry in the low-priced field, which at the time was dominated by Chevrolet and Ford. Plymouths were actually priced a little higher than the competition, but they offered standard features such as external expanding hydraulic brakes that the competition did not provide. Plymouths were originally sold exclusively through Chrysler dealerships. The logo featured a rear view of the Mayflower ship which landed at Plymouth Rock. However, the Plymouth brand name came from Plymouth Binder Twine, chosen by Joe Frazer for its popularity among farmers.